Brands: Before, private store-branded merchandise had accounted for less than 10% of revenue in the past and while there were plenty of national brands they were supplemented by what at best could be called “labels.” After, six owned brands have now been rolled, about half of the expected plan over the next year or two, and they were well represented on the selling floor, usually in their own fixtures with distinctive signage.(No coincidence either, perhaps, that on the press tour prior to the store’s opening every one of the executives on hand was dressed in some variation of that same blue.) After, overhead signs are clear, clever (“College Happier”) and color-coordinated in the store’s signature blue. Signage: Before, if there were signs they were difficult to see through the clutter and made navigating the store a challenge for even the most frequent shoppers.After, the Café 3B (get it?) is half-way into the store and is joined by a number of high-profile “experiential” areas, including a Casper shop, a SodaStream Bubble Bar and an “interactive” pod to test and try out vacuum cleaners, complete with supplied household dirt. Likewise there were few if any destination shop-in-shops to break up the relentless overwhelming aisles. In-Store Anchors: Before, while this store had a snack bar/café it was at the entrance to the store and did not serve as a mid-shop respite.After, fixtures are low, spread out and organized by category or brand, more coherently than in the past. Display: Before, merchandise was stacked to the ceiling and hung from every conceivable vertical and horizontal surface.Steeply marked down once the school year begins.Costco Addresses Supply Chain Pains By Chartering Their Own ShipsĬontrasting the before and after of the Chelsea store, however, presents a remarkable picture of how the new Bed Bath & Beyond is shaping up: Seasonal merchandise goes on sale after the holidays dorm supplies are Register here for the necessities: kitchen goods, tableware, and a good Do ask for help early and often: The store can be a zoo, and the soaring shelves and narrow, labyrinthine aisles (often thick with SUV-scale shopping carts) don't help. Amazingly, that's really just the tip of the iceberg. Seasonal items vary from beach and barbecue things in summer, dorm-room accoutrements in August and September, and holiday décor October through December. Simple Human and Umbra trashcans, California Closets organizing systems, hundreds of empty frames and framed artworks, along with window treatments, vacuums, and candles galore beckon shoppers. And then there's the "Beyond." They're not kidding. (Fortunately, BB&B delivers anywhere in Manhattan with summertime delivery to the Fire Island ferry and Hamptons.) True to its name, the store stocks everything you could ever need for your loo or your boudoir. Where to store all the alluring Wamsutta sheets, Frette duvet covers, and Jonathan Adler ceramic bathroom accessories, not to mention the KitchenAid mixer, DeLonghi toaster, and razor-sharp Wusthof knives leaves aside the critical question of how to get all that cool loot into a cab. Giant retail chain Bed Bath & Beyond's sheer volume and enormous depth of inventory runs counter to most diminutive city dwellings.
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